Innovation is increasingly becoming the heart of enterprise today. In the last decade organizations were obsessed with the word ‘quality’. The followers of Deming’s teaching and the vast majority of companies worldwide were committed to develop and sell quality products and services. But today the most quality product alone will not gain the accolades of [...]
The world of selling is going through major changes. Today customers havenumerous options to choose from a highly competitive market. People close the doors to the pushy sales person. The aggressiveness and being ‘pushy’ is discouraged. ‘Go givers’ sell more than ‘go getters.’ Traditional selling methods are not producing the result you are expecting [...]
People are forever telling me they really, really want to start their own business… yet when I see them next they’re still ‘wanting’ and not ‘doing’. They’re passionate about their ideas and some of them have great ideas, but all I could hear from them are bunch of excuses. I know that starting a business [...]
Last three years I was working on something larger than life. It is very special and a destined masterpiece till date considering my earlier works. Its huge. It has ten hours of motivation and it is truly a life enhancing experience to all its discerning listeners. If you are looking for total immersion, to [...]
My new work on branding is called ‘Make Your Brand Roar’. This deals with the art and science of power branding. Power branding is about creating a stronger Competitive Value Proposition (CVP) for your products and services. In today’s world, when so many products and services have been commoditized and branded, having a powerful brand [...]
SEVEN WAYS TO GROW YOUR BUSINESS There is only growing business or dying business. There is nothing called a matured business. Everything is evolving and constantly changing including businesses, markets and consumers. Growth starts with a point of view and it often takes place when you stand up for a courageous idea supported with [...]
WHY HIRE A MOTIVATIONAL SPEAKER? Motivation is the most effective catalyst for change Everything we do because we are motivated to do; and everything we do not do because we do not have the motivation for it. Motivational speakers are the ‘why’ guys. They will present you with reasons to act. They put the [...]
MARKET YOUR BOOKS- THE PAULO COELHO WAY I have been reading the book FREE by Chris Anderson, and I could not stop myself from sharing some case studies he has brilliantly portrayed in his new propaganda for FREE. What caught my attention is a peek into the unknown marketing genius of Paulo Coelho, of [...]
We live in a society that is absolutely addicted to brands. We love them. We need them. We surround ourselves with them and we talk about them. We often judge others –even total strangers by the brands they wear, or by the brand of car they drive. Many of us do not realize the power [...]
The Hawthorne Effect. In the year 1928 a group of Harvard faculties engaged in a research at Western Electric’s Hawthorne Lab. The purpose of this research was to assess how changing the lighting in a factory affected the performance of workers. The researchers saw that increasing the amount of light improved performance, as did decreasing [...]
