SEVEN WAYS TO GROW YOUR BUSINESS There is only growing business or dying business. There is nothing called a matured business. Everything is evolving and constantly changing including businesses, markets and consumers. Growth starts with a point of view and it often takes place when you stand up for a courageous idea supported with [...]
WHY HIRE A MOTIVATIONAL SPEAKER? Motivation is the most effective catalyst for change Everything we do because we are motivated to do; and everything we do not do because we do not have the motivation for it. Motivational speakers are the ‘why’ guys. They will present you with reasons to act. They put the [...]
MARKET YOUR BOOKS- THE PAULO COELHO WAY I have been reading the book FREE by Chris Anderson, and I could not stop myself from sharing some case studies he has brilliantly portrayed in his new propaganda for FREE. What caught my attention is a peek into the unknown marketing genius of Paulo Coelho, of [...]
We live in a society that is absolutely addicted to brands. We love them. We need them. We surround ourselves with them and we talk about them. We often judge others –even total strangers by the brands they wear, or by the brand of car they drive. Many of us do not realize the power [...]
The Hawthorne Effect. In the year 1928 a group of Harvard faculties engaged in a research at Western Electric’s Hawthorne Lab. The purpose of this research was to assess how changing the lighting in a factory affected the performance of workers. The researchers saw that increasing the amount of light improved performance, as did decreasing [...]
Use your primal instincts for challenging times Corporate excellence does not always come with a fool proof system. It comes with vulnerability. The bigger you get, the tentacles of collapse can engulf you-more like you are targeted at the perils of ‘slow ruin’. The mighty would seem to have the right to proclaim themselves [...]
$$$Million dollar idea from a billionaire $$$ I was recently delivering a keynote to the leadership team of a prestigious organization in the world (my confidentiality agreement with clients do not permit me to reveal their identity) and I had an opportunity to chat up few minutes with one of the richest man in the world, [...]
Neuro-Psychology of Decision Making- Make hot decisions today. Why we are not able to stick to some decisions we make? Why New Year resolutions last only few days or weeks? Why we fail to honor our words? Why we break promises? Why we can not stick to our commitments? Why do people fail to [...]
SALES NEGOTIATIONS- Games Customers Play and How to Win Them People play games and customers are people who are good at the games they play to get the best deal from a seller. Sales negotiations can be a fierce game. Just when you think that you’ve won, you’re customer pulls a new trick out of [...]
